For this assignment, you will need to complete both parts – the analysis and the critique.
Press Release Analysis
Locate a recent electronic version of a print advertisement.
Write a 350- to 700-word analysis that addresses the following questions:
- Who was the target audience?
- What was the intended effect?
- Was the advertisement misleading or not–and how?
Choose an organization, business, or corporation.
Search the organization’s, business’s, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.
Press Release Critique
Write a 350- to 700-word critique depicting the effectiveness of a press release.
Include a short synthesis of the main differences between advertising and public relations.
Attach the press release and a copy of the advertisement to your paper.
Format your analysis and critique consistent with APA guidelines.
Submit both parts of your assignment to the Assignment Files tab.