Coca Cola's performance

Critically examine Coca Cola’s performance in regards to: Creating and Delivering Customer Value & Segmenting, Targeting, and Positioning.

A very brief profile of Coca Cola, the substantive focus of the report should be on evaluating the organisation’s performance in the selected areas. and making appropriate recommendations for improvements based on the understanding of relevant best practice.

Include Executive Summary

3 journal articles
3 internet resources
(Please include website links with citation)

 

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