Write an eighteen to twenty (18-20) page paper in which you: 1.Revise your executive summary from Assignment 1, based on theoutcomes and implementation of your marketing plan. 2. Develop yourcompanys mission statement and company introduction. 3. Developthe companys branding, pricing, and distribution plan. 4. Providethe following marketing strategy information: a. Classify thecompanys major competitors as inter- or intra-competitors.Categorize the competitors major strengths and weaknesses. b.Develop the differentiation strategy in relation to the closestcompetitor. c. Establish whether the companys intention is to be aleader or follower within the industry. d. Assess the level ofimpact that the salient macro-environmental issues (e.g., legal,technological, social, and economic, etc.) and trends with whichthe company must contend could potentially have on the companysmarketing strategy. e. Predict the most significant trend to impactthe business. Formulate a strategy for the company to minimize orcapitalize on this trend. 5. Construct an implementation strategyfor your hypothetical company in which you specify the essentialactivities and responsibilities. Include a timetable for completionof each component of your strategy. 6. Develop a five (5) yearexpansion plan that includes future profitability and market sharegrowth. Include necessary graphs to explain your plan. 7. Specifytwo (2) social media and / or media tools that you would use as youdevelop your plan. Justify each of your chosen tools. 8. Choose two(2) performance standards, two (2) monitory methods, and two (2)financial controls that you would implement that differ from thestandards that you had provided in Assignment 1. Justify yourchoices. 9. Assess the potential for your companys overallperformance in relation to the marketing plan objectives. 10.Suggest the integrated marketing communications that are mostrelevant for your marketing plan. Relate each marketingcommunication to your companys advertising strategy. 11. Use atleast five (5) academic resources that address sustainability andmonitoring of effective marketing plans and determine theapplicability for your hypothetical company. These resources shouldbe industry specific and relate to your chosen product / service.Note: Wikipedia and other Websites do not quality as academicresources.
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