Not Just the Beatles

Not Just the Beatles

Assignment 3: Not Just the Beatles
Due Week 5 and worth 240 points

You are the lead singer and manager of a new and quickly rising band, Everyone?from record companies, movie producers, video game producers, magazine editors, and the like?is approaching you. As described in Chapter 26 of the text, you do not want to make the same mistakes Brian Epstein, the manager of the Beatles, made when they made their first movie easily losing the band millions in lost revenue. You have been asked to now take your band to support the troops in a number of war zones. You do not want to engender negative press coverage and agree to a contract with the U.S.O. and Armed Forces Radio.

Write a six to eight (6-8) page paper in which you:

1.Discuss the steps that would have helped a negotiator / manager like Brian Epstein to prevent media and entertainment industries from taking advantage of his / her lack of experience with these industries.
2.Indicate the basic skills that you believe you need to effectively negotiate with those individuals mentioned in the scenario. Justify your response.
3.Compare and contrast at least two (2) different negotiation approaches that you would use when negotiating with the individuals mentioned in the scenario. Provide a rationale for your response.
4.Outline a plan for your contract negotiation in which you specify at least two (2) different strategies that you can utilize, as needed, during the negotiation process.
5.Stress the fundamental reasons why it is important for you, as a negotiator, to set the terms of the contract for your band, as opposed to allowing the opposing negotiation team to set those terms. Present two (2) reasons why you would not want to allow industry members to write the contract. Justify your response.
6.Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:

?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
?Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Tips for meeting university requirements on your papers:

Margins. There needs to be a one inch margin (no more or less) at the top, at the bottom, and on each side of your paper.

Spacing. There needs to be double spacing (no more or less) between lines and paragraphs.

Type. Each paper needs to be in Times New Roman font, size 12, just as you see here.

Spelling. Be careful of your spelling and always run a spellcheck program before submitting your paper. If you see a squiggly line beneath a word, that word probably needs to be corrected.

References. Each reference needs to be listed, properly and completely, on a separate References page, with abbreviated referral shown in the body of the paper where each reference is used. Full credit for use of a reference requires that it be properly listed on the References page and that its use be shown at least once in the body of the paper.

Wikipedia and other encyclopedic websites do not qualify as quality resources, but they often contain links to quality resources.

Structure. Each paper needs to be formally structured with proper sentences and complete paragraphs. In some instances, a paragraph containing only two sentences may be complete, but it is best to include at least three sentences in almost all paragraphs. A slight amount of outline formatting, such as with numbering or bullet points, may be acceptable if it is used to illustrate a point and is written with complete sentences. The use of lists is never acceptable.

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