Outback Steakhouse: Going International Case Study

Write a brief assessment (two pages) of the Outback Steakhouse case found in the Robert M. Grant (2013) Text, Contemporary Strategy Analysis: Text & Cases (8th ed.). Pay particular attention to the following questions:

  • What are the basic elements of Outback’s plan for going international?
  • What do you see as the strengths and weakness of this plan?
  • What changes to the plan would you recommend to Connerty?
  • Given what you know from the case, do you think Outback should try the international journey?

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