Successful International Retail Strategy- An Analysis of Wal-Mart’s Entry Strategies in China

Successful International Retail Strategy

Many global retailers are targeting China, India, and other emerging markets because of the great potential for growth and the opportunity to seize large portions of market share. Choose a retail company that is in one of these markets and analyze the effectiveness of their chosen entry strategies for the country.


Explain the strategies the company used and effectiveness of these strategies. Additionally, make suggestions for future offerings and be sure to support your answer with outside research.

Academic Level:  College

Document Type:  Essay

Subject Type:  Marketing

Pages:  3

Line Spacing:  Double (Standard)

Font Face:  Times New Roman

Citation/Style:  APA


Reference:  3

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