TATA motor strategy

TATA motor strategy

* one page introduction of Tata Motors and the Tata group, focus on passenger vehicle part.
* use the resource based view to analysis Tata’s strength ,resource building and the key strategy around this. (one page)
* use ” the 7 struggles of globality” fram work ( see attachment ) to anaalysis Tata motors success , future challenge and recommendations (two page)
* do not need summary/conclusion part

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