value-priced brand

If Procter & Gamble were to introduce a value-priced brand of laundry detergent, they should: a. just emphasize the low price b. attempt to convince consumers the lower-priced band offers compare quality to higher-priced products. c. demonstrate the prestige the consumer gets along with this product. d. attempt to eliminate competition by offending high discounts and free coupons with its introductory package.

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